Pulse PEMF Safe Language Guidelines
Benefits of PEMF for Humans
Benefits of PEMF for Animals
Works Cited
We’ve compiled a helpful list of research studies to reference when discussing the benefits of PEMF.
To cite these resources easily…
- Find the claim you are referencing using our “Benefits” lists above.
- Copy the in-text citation (e.g. [4,5]) next to the relevant benefit and paste it at the end of your sentence.
- Example: “PEMF is a relaxing and restorative modality.[4,5]”
- Copy & paste the appropriate footer at the end of your page or paragraph. “To locate the citations referenced here, visit…
- info.pulsepemf.com/research.”
Safe Language Checklist
| PROHIBITED | APPROVED |
|
"Practitioner" or "Provider" (as in Pulse Practitioner or PEMF Provider) |
"Pulse Professional," "Pulse PEMF Professional," or "Certified Pulse PEMF Professional" |
|
"Cures," "Treats," "Heals," "Improves," "Alleviates," "Reduces" "Is used in the treatment of" or "May be used to treat" |
PEMF "stimulates and exercises the cell," "supports the cell's ability to do its job better," or "supports the body's natural healing and regulating abilities." (Use "helps to manage," "supports," etc.) |
| "Diagnose" | |
|
"Does," "Will," or "Can" (as in... PEMF does support, PEMF will help with, or PEMF can maintain) |
"Might" or "May" (PEMF may support, PEMF might help) |
| Protocol | Addition to general wellness regimen |
| Listing PEMF among other treatments or medical prescriptions | |
| Statements of opinion, even when prefaced with "In my opinion" | References to peer-reviewed articles or PEMF studies that are in line with Pulse PEMF published bullet points. |
| Discussing PEMF in the context of health conditions or diseases where it could imply that it is a treatment or cure | Discuss the body's natural ability to heal |
| Referring to pulsing as "delivering energy to the cells" or "increasing blood flow" without providing a reference | "Pulsing," "Applying PEMF to (a region)," "Cellular exercise" |
| Predicting or implying "results" | |
| "Ask your doctor about PEMF" | "PEMF is not a medical device or FDA approved. Please follow the recommendations of your licensed healthcare provider." |
|
Please include the following disclaimer: "Pulse PEMF should not be used to diagnose, treat, or cure any physical or medical condition. Pulse PEMF products have not been evaluated by the FDA and are meant for general wellness." |
|
| Addressing organs | Address "the body" and its "systems" |
| Liking, sharing, promoting, or capturing customer stories (customers' or your own) that claim medical results |
Sharing customer stories that claim NON-medical results such as "I feel better," "I feel more rested," "I run better," "I have more energy," etc. Encouraging customers to share their unfiltered stories with their own audiences but refraining from liking, sharing, promoting, or capturing those stories |
Safe Language Scenarios
Concise answers to help you navigate customer conversations!
“What exactly does PEMF do?”
By exercising the cells with PEMF, we stimulate ion flow, just like with batteries, and that helps the cells get more energy to perform their natural function. PEMF is not targeting medical conditions because it does not know or care what they are. It truly focuses on increasing cellular energy as one of the complementary natural drivers of wellness - like nutrition, water, and oxygen. The pulsed magnetic fields created by the technology stimulate cells to pump out waste materials and allow for fresh nutrients and oxygen to enter.
“Is Pulse PEMF beneficial for [disease] or [condition]?”
Pulse PEMF does not treat, diagnose, or cure any health conditions. It stimulates and exercises the cells[2] to provide natural energy to the body on a cellular level[6,7] with a pulsing magnetic field. The magnetic field passes all the way through the body to support the cells’ ability to do their job better. PEMF can help to enhance the overall ability of the body to optimize its natural functions[1] and thus can play a vital role in any comprehensive wellness program.
[1,6,7]To locate the citations referenced here, visit http://info.pulsepemf.com/research
“What has been your experience with PEMF?”
- “I feel great!”
- “I sleep better!”
- “I have more energy!”
Pulse PEMF employees and affiliates may not share personal stories that imply medical results from the use of PEMF nor can they capture or share stories of owners, users, doctors, etc. that may imply medical results.
“What settings and positions will work best to address [issue]?”
Tolerance and comfort levels for the Magnetic Field Strength, Pulses Per Second, and use of the accessories will vary from user to user, so figuring out what you prefer may take time. The positions and settings I might recommend starting with to target or reach that area would be… (Give your recommendation!)
“Is PEMF FDA-approved?”
No. Pulse PEMF machines are non-medical general wellness devices. Pulse PEMF machines and accessories deliver PEMF as cellular exercise to optimize the body’s natural healing and regulating functions.
“What research can you share regarding Pulse PEMF?”
In 2017-18, Pulse PEMF contracted with Dr. Stephen Beebe at The Frank Reidy Research Center for Bioelectrics at Old Dominion University to conduct 2 studies using our Pulse XL PRO on animal models. These studies—PEMF-Its Correlation to Enhanced Energy, Endurance and Performance and Effects of Pulsed Electromagnetic Fields (PEMF) on Mouse Bone Marrow-Derived Macrophages—are both linked here.
“What other research do you have about PEMF?”
We encourage you to dive into the research that exists on PEMF technology and its many applications. Searching “pulsed electromagnetic field” or “PEMF” with whatever keywords you’re interested in can yield a variety of results on PubMed, Google Scholar, and other research platforms. If you’re interested in the studies that support the benefits we talk about most, check out info.pulsepemf.com/research.